Stop.

Whatever you're doing can most likely wait 15 minutes and 1 second.

Take 15 minutes and 1 second of your life to go here and watch a 15 minutes and 1 second advert for Joe Cox's new project "Tomorrow We Work". Dan Cox has got very good on his new backwards hub and the video looks superb. Did I mention that its 15 minutes and 1 second?

15 minutes and 1 second of legitimately free bmx advert, what's the world coming to.